M&Ms is committed to music as a platform.
So, what better way to bring the fun vibes of combining M&Ms and cookies to life than to get the M&M characters to boogie?
To make it even more fun we chose the classic Ponle Galleta (put the cookie in it) song and got the characters to dance quebradita.
These custom M&M Messages packs give consumers an opportunity to make someone else’s day a little brighter.
We promoted the series of messages on social media channels.
To launch the new M&M brand platform FOR ALL FUNKIND, we created spots and social media videos that show how people can always find something they have in common: fun.