M&Ms is committed to music as a platform.
So, what better way to bring the fun vibes of combining M&Ms and cookies to life than to get the M&M characters to boogie?
To make it even more fun we chose the classic Ponle Galleta (put the cookie in it) song and got the characters to dance quebradita.

These custom M&M Messages packs give consumers an opportunity to make someone else’s day a little brighter.
We promoted the series of messages on social media channels.

To launch the new M&M brand platform FOR ALL FUNKIND, we created spots and social media videos that show how people can always find something they have in common: fun.

IGNITE SOMETHING upends the notion that diamonds signify the culmination of love. We wanted the brand to act as a catalyst of feelings.

HALLOWEEN / SPIRITS // As if deciding what to wear to Halloween isn’t complicated enough, candy lovers also have to choose between Left and Right Twix. Or, they could just let the Spirits decide.

HALLOWEEN / TWIXGUISE // What if this Halloween Left Twix dresses up as Right Twix. The horror.

FACEBOOK / THUMB // Is the like button a left or a right hand. Maybe Zuck can tell us.

COFFEE / INTERVIEW // To encourage people to have a twix with their coffee we let them know just how important which Twix side you pick is.

LEFT CUP, RIGHT CUP // It matters what cup your coffee is in if you are pairing it with Twix.

BNYM Wealth Management have a very small, particular audience. Individuals with more than $10M in investable assets.

The company prides itself in its commitment to building deep relationships. Thus the 95% client satisfaction.

We wanted to make our audience feel we understood wealth and everything that comes with it. 

On social media we intersected passion conversations—Art collecting & Art Basel, Collectible cars + Pebble Beach Concourse D'Elegance. Wine collecting + Wine Auctions. 

By choosing heliports and private airports—our OOH, and its messaging—were hyper-targeted.

McDonald's was an official sponsor of the Rio Olympics.

They were looking for a credible connection between the brand and the spirit of the Olympic Games. 

The answer was friendship—the ability to bring people together across the globe.

SPORT CHEK—Canada's largest sport retailer—is an official sponsor of the Canadian Olympic team. To show our support, we celebrated the struggles behind athletes' journeys to the Rio Olympics.

We outmaneuvered bigger brands' larger media budgets by partnering with CBC and using their footage to create real-time content, specifically written and narrated by a renowned Canadian poet. 

Our advertising became part of the official Olympic broadcast.

To capitalize on Olympic buzz, Sport Chek also partnered with Facebook to hack their then newly-launched FB LIVE platform.

Three Olympic athletes were let loose in a Toronto park for a giant game of tag. If you could chase them down and grab a flag from their backpacks you could win big prizes. The best way to find them? Log onto FB and try and guess where in the park they were. 

Everyone knew Ambien helped you fall asleep. But people were waking up in the middle of the night.

Enter AMBIEN CR, it not only helped you fall asleep, it also helped you stay asleep. To communicate this simple advantage we focused on wonderful insight: what if morning came in the middle of the night? 

We launched with unbranded teasers that led to a microsite where you could learn about the product and play a virtual game of whack-a-rooster.

We followed up with more content. This time we wanted to dramatize the long-lasting and detrimental effects of a bad night's sleep. By then our rooster was a minor celebrity.

Hennessy VSOP brand ambassador Maluma gets his very own Special Edition Bottle.

To promote it, we collaborated with photographers Joe Pugliese and Jamie Chung to create a striking image inspired by the vibrant energy of the package design.

Kenwood vineyards wanted to build a close link to the untamed nature of Sonoma.

Since they have a connection to none other than Jack London (they grow vines on the Jack London Estate and have an eponymous wine series), we created THE WILD IS CALLING platform which guides not only their advertising, but also their partnerships and their food and wine program.

Comforpedic is the most technological advanced Simmons line. Data told us that optimal brain function is connected to great sleep. So we built an idea around great minds and great sleep. We got Alex Trebek to do the VO for a little extra dash of smart.